We developed and managed the activation strategy for Casa BANCOMAT during the Sanremo Festival, creating a branded space designed to strengthen the brand’s relevance within music, entertainment and contemporary culture.

We shaped the experience as a strategic meeting point between brand, talent and audience, combining live entertainment, content opportunities and direct consumer engagement throughout one of Italy’s most relevant cultural moments.

We curated the talent involvement and programming across the activation, bringing together artists and creators including Ditonellapiaga, Luca Faraone and Davide Vavalà. From meet & greet moments and interviews to live artistic performances, each activation was designed to generate meaningful interaction while giving the brand a credible and distinctive role within the Festival ecosystem.

We managed the project with an integrated approach across talent relations, event programming, content development and on-site activation, turning Casa BANCOMAT into a dynamic brand platform able to generate visibility, engagement and cultural relevance throughout the week.