We developed and managed the PR, talent and event strategy for the Italian launch of F1® The Movie, creating a premiere experience designed to translate the energy and visual language of Formula 1 into a culturally relevant entertainment moment.

We curated the Rome premiere from concept to guest experience, building an exclusive guest list across music, sport, cinema and digital culture and shaping a black carpet inspired by the aesthetics of the F1 world. We worked on talent positioning and celebrity engagement to create strong organic visibility around the launch and amplify its relevance beyond the traditional film premiere.

As part of the activation, we involved Davide Vavalà in a special creative performance, customizing the F1 helmet connected to Brad Pitt’s character and bringing together cinema, contemporary art and motorsport in a single live moment.