We developed and managed a talent partnership for New Era, creating a content-driven activation designed to connect the brand with contemporary creative culture.

We identified the right talent fit and built the collaboration around New Era’s My Era format, shaping a narrative focused on creativity, self-expression and individuality. Davide Vavalà was selected as the face of the project, bringing a strong artistic dimension to the campaign while remaining fully aligned with the brand’s identity.

We planned and directed the content strategy to move beyond traditional product placement, turning the activation into an editorial story rooted in personal style, creative process and cultural relevance.

Through talent selection, partnership management and content direction, we created a credible brand-talent connection able to strengthen New Era’s positioning within a young, visually driven and creatively engaged audience.