We developed and managed the Digital PR strategy for the launch of The Cal™ 2025 by Pirelli, building a strong editorial narrative around one of the brand’s most iconic cultural projects.

We planned the activation to extend the launch beyond the event itself, combining exclusive access, talent positioning and original content creation. We selected Davide Vavalà as special artistic correspondent, giving him a central editorial role through a series of interviews with the photographer and the calendar’s protagonists.

We shaped the content around the artistic and cultural dimension of the project, using the Four Seasons Hotel in Prague, the red carpet and the gala night at the Municipal House as key storytelling moments. Through a coordinated Digital PR and content strategy, we amplified the launch across digital audiences while reinforcing the prestige, relevance and cultural positioning of the Pirelli Calendar.