For the launch of Supergirl, we developed an integrated PR, talent and cultural activation strategy, connecting the international premiere in London, the Italian fan screening in Rome and a bespoke creative collaboration designed to extend the campaign beyond traditional influencer marketing.

We curated and managed the participation of selected Italian talents across the key launch moments, overseeing talent casting, guestlist strategy, on-site coordination, influencer relations and social amplification. From bringing a curated Italian delegation to the London premiere to managing the PR and guest experience around the Rome screening, we created multiple touchpoints around the film’s release.

To further expand the project into fashion, music and contemporary culture, we conceived a special collaboration between Clessio and Ditonellapiaga. Clessio designed and customized a one-of-a-kind pair of shoes for the artist, transforming the product into a creative asset that continued to generate visibility beyond the initial activation through Ditonellapiaga’s live performances and tour.

The overall project combined entertainment PR, influencer marketing, talent relations, creative partnerships and social storytelling, building a multi-layered launch strategy able to connect Warner Bros. with different communities and cultural spaces.