We developed and managed the PR and celebrity engagement strategy for the Italian premiere of Wuthering Heights, creating a high-impact launch experience designed to connect cinema, culture and contemporary talent.

We curated the event journey in Rome, from an exclusive cocktail at the St. Regis Hotel to the red carpet at The Space Cinema Moderno, shaping a guest experience aligned with the film’s positioning and visual identity. We selected and managed a highly relevant guest list across music, sport, cinema and digital culture, generating strong organic visibility around the premiere.

We also developed dedicated editorial opportunities around selected talents, activating Cosmopolitan as a media partner and creating exclusive interview moments designed to extend the experience beyond the red carpet and amplify the conversation across editorial and social channels.

Through strategic PR, celebrity relations, guestlist management and media activation, we transformed the premiere into a broader cultural moment with strong visibility and editorial relevance.