For YvesSaintLaurent Beauty’s MYSLF campaign, we developed the talent strategy and identified Davide Vavalà as the right creative profile to translate the brand’s identity into a culturally relevant and contemporary narrative.

We managed the collaboration across curated social content, studio storytelling and key product launch appearances, ensuring a consistent connection between YSL Beauty’s aesthetic codes and the talent’s distinctive creative language.

Through a strategic integration of talent positioning, content development and brand experiences, we helped bring MYSLF to a young, style-conscious and digitally engaged audience, creating an activation at the intersection of beauty, fashion and contemporary culture.